Varela Imports, INC.
Varela Imports, INC. is a beverage alcohol company with 67 TTB COLA filings. Their portfolio includes brands such as PINEAPPLE SPLASH, MANGO SPLASH, VANILLA SPLASH, COCONUT SPLASH, and more. The company primarily operates in the rum and other categories. Rum accounts for 87% of their portfolio, making it their dominant product category. Their latest filings include 6 new product variants, indicating ongoing line extensions. Over 20 years of filing history, they have built a steady portfolio of 67 products.
Total Filings
67
TTB COLA applications
Brand Portfolio
16
Distinct brands filed
Category Mix
Brand Portfolio (16)
Recent Filings (Latest 10)
| Brand | Product | Filing Entity | Approved | Signal |
|---|---|---|---|---|
| RON ABUELO | RESERVA ESPECIAL | VARELA IMPORTS | 10/29/2019 | New SKUPRO |
| CORTEZ | - | VARELA IMPORTS | 10/24/2019 | RefilePRO |
| RON ABUELO | CENTURIA | VARELA IMPORTS | 10/24/2019 | New SKUPRO |
| RON ABUELO | NAPOLEON | VARELA IMPORTS | 10/24/2019 | New SKUPRO |
| RON ABUELO | OLOROSO | VARELA IMPORTS | 10/24/2019 | New SKUPRO |
| RON ABUELO | TAWNY | VARELA IMPORTS | 10/23/2019 | New SKUPRO |
| CORTEZ | - | VARELA IMPORTS | 10/23/2019 | New BrandPRO |
| RON ABUELO | TWO OAKS | VARELA IMPORTS | 10/01/2019 | New SKUPRO |
| RON ABUELO | - | VARELA IMPORTS | 09/25/2019 | RefilePRO |
| SECO HERRERANO | - | VARELA IMPORTS | 09/25/2019 | RefilePRO |
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