Diageo Americas Supply, INC.
Diageo Americas Supply, INC. is a beverage alcohol company with 3,747 TTB COLA filings. Their portfolio includes brands such as SMIRNOFF, CAPTAIN MORGAN, CROWN ROYAL, CAPTAIN MORGAN PARROT BAY, and more. The company primarily operates in the vodka and whiskey categories. Their product mix spans Vodka (34%) and Whiskey (21%), showing a diversified portfolio. Their latest filings include 7 new product variants, indicating ongoing line extensions. With 3,747 total filings, this is one of the more prolific filers in the beverage alcohol industry.
Federal Permits:
Distillery
Importer
Wholesaler
Total Filings
3,747
TTB COLA applications
Brand Portfolio
20+
Distinct brands filed
Category Mix
Brand Portfolio (Top 20)
SMIRNOFF
800
CAPTAIN MORGAN
283
CROWN ROYAL
151
JOHNNIE WALKER
145
SMIRNOFF ICE
125
ROKK
122
GUINNESS
105
JOSE CUERVO
104
BAILEYS
78
CIROC
74
TANQUERAY
72
BULLEIT
69
SEAGRAM'S
60
TGIF
54
DON JULIO
54
GORDON'S
53
TALISKER
50
Recent Filings (Latest 10)
| Brand | Product | Filing Entity | Approved | Signal |
|---|---|---|---|---|
| RUMPLE MINZE | SQUEEZE | DIAGEO AMERICAS SUPPLY | 02/24/2026 | New SKUPRO |
| CAPTAIN MORGAN | SQUEEZE | DIAGEO AMERICAS SUPPLY | 02/24/2026 | New SKUPRO |
| BUCHANAN'S | COCONUT | DIAGEO AMERICAS SUPPLY | 02/20/2026 | New SKUPRO |
| GUINNESS | RIVER WELL AMERICAN IPA | Diageo Americas Supply | 02/18/2026 | New SKUPRO |
| TALISKER | MAGMA | DIAGEO AMERICAS SUPPLY | 02/06/2026 | New SKUPRO |
| TANQUERAY | - | DIAGEO AMERICAS SUPPLY | 01/28/2026 | RefilePRO |
| SEAGRAM'S | APPLE PIE | DIAGEO AMERICAS SUPPLY | 01/28/2026 | New SKUPRO |
| CROWN ROYAL | SALTED CARAMEL OLD FASHIONED | DIAGEO AMERICAS SUPPLY | 01/27/2026 | New SKUPRO |
| RUMPLE MINZE | CINNAMINT WHISKEY | DIAGEO AMERICAS SUPPLY | 01/26/2026 | RefilePRO |
| JOHNNIE WALKER | - | DIAGEO AMERICAS SUPPLY | 01/23/2026 | RefilePRO |
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