Wisconsin Alcohol Industry Overview
Total Companies
Total Filings
Federal Permits
Regulatory Model
About Wisconsin's Beverage Alcohol Industry
Wisconsin is a license state with 800 companies that have submitted TTB label approvals. The state accounts for 25,374 Certificate of Label Approval (COLA) filings across 11 product categories.
As a license state, Wisconsin allows private businesses to distribute and sell alcohol through a licensing system. This generally provides more flexibility for brands entering the market, though licensees must still comply with state-specific regulations on distribution, pricing, and retail operations.
The most active category in Wisconsin is Beer, representing 57.8% of all filings. For service providers — including label printers, compliance consultants, co-packers, and branding agencies — this data reveals where new brand activity is concentrated and which segments are growing.
Category Breakdown
Top Companies in Wisconsin
| # | Company | Filings |
|---|---|---|
| 1 | MILLERCOORS LLC | 1,719 |
| 2 | OCTOPI BREWING LLC | 1,461 |
| 3 | CITY BREWING COMPANY, LLC | 1,345 |
| 4 | SPB LLC | 827 |
| 5 | THE EAU CLAIRE BREWING PROJECT LLC | 803 |
| 6 | MOUNTAIN CREST SRL, LLC | 739 |
| 7 | LAKEFRONT BREWERY, INC. | 575 |
| 8 | MOBCRAFT BEER INC. | 542 |
| 9 | YAHARA BAY DISTILLERS, INC. | 485 |
| 10 | MARK ANTHONY BREWING INC. | 466 |
Top Brands in Wisconsin
| # | Brand | Filings |
|---|---|---|
| 1 | LAKEFRONT BREWERY | 521 |
| 2 | THE BREWING PROJEKT | 428 |
| 3 | MILLER LITE | 424 |
| 4 | UNTITLED ART. | 379 |
| 5 | FOUR | 363 |
| 6 | MIKE'S | 342 |
| 7 | POINT | 276 |
| 8 | LEINENKUGEL'S | 275 |
| 9 | MOBCRAFT BEER | 261 |
| 10 | SPRECHER | 227 |