New Hampshire Alcohol Industry Overview

7,565 TTB filings 290 companies Control State

Total Companies

290
Companies with TTB label approvals in New Hampshire

Total Filings

7,565
COLA label approvals on record

Federal Permits

0
TTB permits registered in New Hampshire

Regulatory Model

Control
Control state (state liquor stores)

About New Hampshire's Beverage Alcohol Industry

New Hampshire is a control state with 290 companies that have submitted TTB label approvals. The state accounts for 7,565 Certificate of Label Approval (COLA) filings across 11 product categories.

As a control state, New Hampshire operates under a control state (state liquor stores) framework where the government plays a direct role in the distribution and retail of distilled spirits. This means brands entering the New Hampshire market must work within the state's controlled distribution system, which affects pricing, availability, and market entry strategy.

The most active category in New Hampshire is Beer, representing 57.1% of all filings. For service providers — including label printers, compliance consultants, co-packers, and branding agencies — this data reveals where new brand activity is concentrated and which segments are growing.

Category Breakdown

4,316 (57.1%)
2,174 (28.7%)
243 (3.2%)
208 (2.7%)
195 (2.6%)
68 (0.9%)
63 (0.8%)
54 (0.7%)
39 (0.5%)
25 (0.3%)
Tequila
6 (0.1%)

Top Companies in New Hampshire

Top Brands in New Hampshire

Filing Trend (Last 5 Years)

2026
52
2025
423
2024
665
2023
623
2022
594