WHISTLEPIG vs CANADIAN CLUB — Brand Comparison

Verdict

WHISTLEPIG has 90 total TTB filings compared to 23 for CANADIAN CLUB, making it roughly 3.9x more active in label submissions. Both brands compete primarily in the Whiskey category.

Side-by-Side Comparison

Metric	WHISTLEPIG	CANADIAN CLUB
Total Filings	90	23
Primary Category	Whiskey	Whiskey
Parent Company	GOAMERICAGO BEVERAGES, LLC	JIM BEAM BRANDS CO.
Most Recent Filing	12/30/2020	12/16/2011
Categories	1	2
YoY Trend	Trending Down	Trending Down
Top States	CANADA, Vermont, New York	CANADA, Illinois, Kentucky

Category Breakdown

Category	WHISTLEPIG	CANADIAN CLUB
Whiskey	127	110
Other	0	2

Filing Timeline

Year	WHISTLEPIG	CANADIAN CLUB
2026	7	0
2025	17	2
2024	10	3
2023	12	1
2022	11	0
2021	0	4
2020	0	1

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.