WHISPER CREEK vs OLE SMOKY — Brand Comparison

Verdict

OLE SMOKY has 478 total TTB filings compared to 14 for WHISPER CREEK, making it roughly 34.1x more active in label submissions. WHISPER CREEK is primarily a liqueur brand while OLE SMOKY focuses on other. WHISPER CREEK shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	WHISPER CREEK	OLE SMOKY
Total Filings	14	478
Primary Category	Liqueur	Other
Parent Company	SPEAKEASY SPIRITS, LLC	OLE SMOKY DISTILLERY, LLC
Most Recent Filing	08/13/2015	12/31/2015
Categories	3	6
YoY Trend	Trending Up	Trending Down
Top States	Tennessee	Tennessee, South Carolina, Ohio

Category Breakdown

Category	WHISPER CREEK	OLE SMOKY
Liqueur	9	102
Other	6	427
Whiskey	3	221
Vodka	0	17
Brandy	0	4
Cocktails	0	1

Filing Timeline

Year	WHISPER CREEK	OLE SMOKY
2026	0	41
2025	0	90
2024	0	21
2023	4	24
2022	3	19
2021	7	0
2016	2	0
2015	1	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.