WHEEL HORSE vs OLD ELK — Brand Comparison

Verdict

OLD ELK has 276 total TTB filings compared to 25 for WHEEL HORSE, making it roughly 11.0x more active in label submissions. Both brands compete primarily in the Whiskey category.

Side-by-Side Comparison

Metric	WHEEL HORSE	OLD ELK
Total Filings	25	276
Primary Category	Whiskey	Whiskey
Parent Company	LATITUDE BEVERAGE COMPANY	OLD ELK DISTILLERIES, LLC
Most Recent Filing	11/06/2023	12/31/2019
Categories	1	1
YoY Trend	Trending Down	Trending Down
Top States	Rhode Island, Massachusetts, Kentucky	Colorado, Ohio, Kentucky

Category Breakdown

Category	WHEEL HORSE	OLD ELK
Whiskey	29	342

Filing Timeline

Year	WHEEL HORSE	OLD ELK
2026	0	2
2025	5	9
2024	6	9
2023	6	24
2022	4	59
2021	3	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.