VOSA vs SMIRNOFF — Brand Comparison

Verdict

SMIRNOFF has 259 total TTB filings compared to 37 for VOSA, making it roughly 7.0x more active in label submissions. Both brands compete primarily in the Vodka category. Both brands show increasing filing activity, reflecting growth in their respective segments.

Side-by-Side Comparison

Metric	VOSA	SMIRNOFF
Total Filings	37	259
Primary Category	Vodka	Vodka
Parent Company	UNCOMMON CANNING, LLC	DIAGEO AMERICAS SUPPLY, INC.
Most Recent Filing	12/15/2022	12/31/2008
Categories	3	6
YoY Trend	Trending Up	Trending Up
Top States	Michigan, New York, Maryland	Connecticut, Illinois, CANADA

Category Breakdown

Category	VOSA	SMIRNOFF
Vodka	27	684
Cocktails	8	3
Other	2	12
Beer	0	283
Whiskey	0	3
Liqueur	0	2

Filing Timeline

Year	VOSA	SMIRNOFF
2025	7	21
2024	4	8
2023	7	30
2022	17	4
2021	2	22

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.