Home / Compare / VIVA vs MALIBU
Verdict
MALIBU has 115 total TTB filings compared to 40 for VIVA, making it roughly 2.9x more active in label submissions. Both brands compete primarily in the Other category.
Side-by-Side Comparison
| Metric |
VIVA |
MALIBU |
| Total Filings |
40 |
115 |
| Primary Category |
Other |
Other |
| Parent Company |
ARTY'S INC. PARTNERSHIP |
PERNOD RICARD USA, LLC |
| Most Recent Filing |
12/14/2011 |
12/31/2015 |
| Categories |
5 |
5 |
| YoY Trend |
Trending Down |
Trending Down |
| Top States |
Wisconsin, California, New Hampshire |
CANADA, Arkansas, Arizona |
Category Breakdown
| Category | VIVA | MALIBU |
|---|
| Other |
35 |
167 |
| Wine |
23 |
0 |
| Tequila |
4 |
0 |
| Vodka |
1 |
0 |
| Brandy |
1 |
0 |
| Rum |
0 |
76 |
| Cocktails |
0 |
31 |
| Liqueur |
0 |
5 |
| Beer |
0 |
1 |
Filing Timeline
| Year | VIVA | MALIBU |
|---|
| 2026 |
2 |
3 |
| 2025 |
18 |
17 |
| 2024 |
3 |
1 |
| 2023 |
4 |
30 |
| 2022 |
5 |
11 |
About This Comparison
This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.