UV vs VEIL

UV: 79 filings VEIL: 188 filings

Verdict

VEIL has 188 total TTB filings compared to 79 for UV, making it roughly 2.4x more active in label submissions. Both brands compete primarily in the Vodka category. VEIL shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric UV VEIL
Total Filings 79 188
Primary Category Vodka Vodka
Parent Company UNITED STATES DISTILLED PRODUCTS CO. UNITED STATES DISTILLED PRODUCTS CO.
Most Recent Filing 12/30/2013 12/23/2020
Categories 5 3
YoY Trend Trending Down Trending Up
Top States Minnesota, Oklahoma, California Minnesota, California, Utah

Category Breakdown

CategoryUVVEIL
Vodka 275 323
Other 11 1
Beer 8 0
Wine 3 0
Liqueur 1 0
Cocktails 0 2

Filing Timeline

YearUVVEIL
2025 4 42
2024 27 0
2023 0 1
2022 7 1
2021 28 25
2020 10 39

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.