UNTOLD FABLES vs SMIRNOFF — Brand Comparison

Verdict

SMIRNOFF has 259 total TTB filings compared to 27 for UNTOLD FABLES, making it roughly 9.6x more active in label submissions. Both brands compete primarily in the Vodka category. SMIRNOFF shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	UNTOLD FABLES	SMIRNOFF
Total Filings	27	259
Primary Category	Vodka	Vodka
Parent Company	CANTEEN BLENDERY LLC	DIAGEO AMERICAS SUPPLY, INC.
Most Recent Filing	12/02/2021	12/31/2008
Categories	3	6
YoY Trend	Trending Down	Trending Up
Top States	New York	Connecticut, Illinois, CANADA

Category Breakdown

Category	UNTOLD FABLES	SMIRNOFF
Vodka	16	684
Gin	6	0
Whiskey	5	3
Beer	0	283
Other	0	12
Cocktails	0	3
Liqueur	0	2

Filing Timeline

Year	UNTOLD FABLES	SMIRNOFF
2025	0	21
2024	2	8
2023	13	30
2022	8	4
2021	4	22

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.