TRADER VIC'S vs CRUZAN — Brand Comparison

Verdict

CRUZAN has 31 total TTB filings compared to 27 for TRADER VIC'S, making it roughly 1.1x more active in label submissions. Both brands compete primarily in the Rum category.

Side-by-Side Comparison

Metric	TRADER VIC'S	CRUZAN
Total Filings	27	31
Primary Category	Rum	Rum
Parent Company	UNITED STATES DISTILLED PRODUCTS CO.	CARIBBEAN DISTILLERS LLC
Most Recent Filing	12/27/2006	12/23/2011
Categories	5	2
YoY Trend	Trending Down	Stable
Top States	Minnesota, WEST INDIES, California	Florida, Illinois, Kentucky

Category Breakdown

Category	TRADER VIC'S	CRUZAN
Rum	96	435
Other	13	58
Liqueur	13	0
Cocktails	11	0
Wine	2	0

Filing Timeline

Year	TRADER VIC'S	CRUZAN
2024	3	1
2023	6	1
2021	11	0
2020	20	2
2019	2	25
2018	0	1

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.