Home / Compare / TRADER VIC'S vs CAPTAIN MORGAN
Verdict
CAPTAIN MORGAN has 85 total TTB filings compared to 27 for TRADER VIC'S, making it roughly 3.1x more active in label submissions. Both brands compete primarily in the Rum category.
Category Breakdown
| Category | TRADER VIC'S | CAPTAIN MORGAN |
|---|
| Rum |
96 |
269 |
| Other |
13 |
53 |
| Liqueur |
13 |
0 |
| Cocktails |
11 |
2 |
| Wine |
2 |
1 |
| Beer |
0 |
21 |
| Vodka |
0 |
2 |
| Tequila |
0 |
2 |
Filing Timeline
| Year | TRADER VIC'S | CAPTAIN MORGAN |
|---|
| 2026 |
0 |
1 |
| 2025 |
0 |
7 |
| 2024 |
3 |
6 |
| 2023 |
6 |
16 |
| 2022 |
0 |
2 |
| 2021 |
11 |
0 |
| 2020 |
20 |
0 |
| 2019 |
2 |
0 |
About This Comparison
This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.