THE KRAKEN vs CRUZAN — Brand Comparison

Verdict

CRUZAN has 31 total TTB filings compared to 10 for THE KRAKEN, making it roughly 3.1x more active in label submissions. Both brands compete primarily in the Rum category.

Side-by-Side Comparison

Metric	THE KRAKEN	CRUZAN
Total Filings	10	31
Primary Category	Rum	Rum
Parent Company	STRONG SPIRITS, INC.	CARIBBEAN DISTILLERS LLC
Most Recent Filing	11/30/2021	12/23/2011
Categories	1	2
YoY Trend	Stable	Stable
Top States	Indiana, Kentucky	Florida, Illinois, Kentucky

Category Breakdown

Category	THE KRAKEN	CRUZAN
Rum	10	435
Other	0	58

Filing Timeline

Year	THE KRAKEN	CRUZAN
2024	1	1
2023	1	1
2022	3	0
2021	3	0
2020	0	2
2019	0	25
2018	2	1

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.