Home / Compare / THE EXCEPTIONAL SERIES vs JACK DANIEL'S
Verdict
JACK DANIEL'S has 129 total TTB filings compared to 21 for THE EXCEPTIONAL SERIES, making it roughly 6.1x more active in label submissions. Both brands compete primarily in the Whiskey category.
Category Breakdown
| Category | THE EXCEPTIONAL SERIES | JACK DANIEL'S |
|---|
| Whiskey |
21 |
218 |
| Other |
0 |
39 |
| Cocktails |
0 |
10 |
| Beer |
0 |
7 |
| Gin |
0 |
1 |
Filing Timeline
| Year | THE EXCEPTIONAL SERIES | JACK DANIEL'S |
|---|
| 2026 |
0 |
3 |
| 2025 |
0 |
28 |
| 2024 |
0 |
16 |
| 2023 |
8 |
15 |
| 2022 |
13 |
19 |
About This Comparison
This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.