SURFSIDE vs HIGH NOON SUN SIPS — Brand Comparison

Verdict

SURFSIDE has 437 total TTB filings compared to 120 for HIGH NOON SUN SIPS, making it roughly 3.6x more active in label submissions. Both brands compete primarily in the Vodka category. HIGH NOON SUN SIPS shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	SURFSIDE	HIGH NOON SUN SIPS
Total Filings	437	120
Primary Category	Vodka	Vodka
Parent Company	REFRESCO BEVERAGES US INC.	E & J GALLO WINERY
Most Recent Filing	12/17/2025	12/27/2019
Categories	6	2
YoY Trend	Trending Down	Trending Up
Top States	Pennsylvania, Arizona, Wisconsin	California, Wisconsin, North Carolina

Category Breakdown

Category	SURFSIDE	HIGH NOON SUN SIPS
Vodka	376	141
Cocktails	56	0
Other	4	3
Whiskey	2	0
Gin	2	0
Rum	1	0

Filing Timeline

Year	SURFSIDE	HIGH NOON SUN SIPS
2026	4	0
2025	312	0
2024	101	0
2023	16	40
2022	7	35
2021	0	33
2020	0	24
2019	0	12

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.