SQUATTERS vs SIERRA NEVADA — Brand Comparison

Verdict

SIERRA NEVADA has 991 total TTB filings compared to 24 for SQUATTERS, making it roughly 41.3x more active in label submissions. Both brands compete primarily in the Beer category. SQUATTERS shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	SQUATTERS	SIERRA NEVADA
Total Filings	24	991
Primary Category	Beer	Beer
Parent Company	UTAH BREWERS COOPERATIVE	SIERRA NEVADA BREWING CO.
Most Recent Filing	12/23/2013	12/31/2020
Categories	1	2
YoY Trend	Trending Up	Trending Down
Top States	Utah, Texas	California, North Carolina, Nevada

Category Breakdown

Category	SQUATTERS	SIERRA NEVADA
Beer	94	1,989
Other	0	5

Filing Timeline

Year	SQUATTERS	SIERRA NEVADA
2026	0	16
2025	0	101
2024	0	121
2023	0	76
2022	0	106
2021	7	0
2020	4	0
2019	12	0
2017	5	0
2016	15	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.