Home / Compare / SOCIETY vs THE MACALLAN
Verdict
SOCIETY has 1,683 total TTB filings compared to 232 for THE MACALLAN, making it roughly 7.3x more active in label submissions. Both brands compete primarily in the Whiskey category.
Side-by-Side Comparison
| Metric |
SOCIETY |
THE MACALLAN |
| Total Filings |
1,683 |
232 |
| Primary Category |
Whiskey |
Whiskey |
| Parent Company |
MHW, LTD. |
THE EDRINGTON GROUP USA, LLC |
| Most Recent Filing |
12/30/2024 |
12/29/2020 |
| Categories |
5 |
1 |
| YoY Trend |
Trending Down |
Trending Down |
| Top States |
SCOTLAND, AMERICAN, California |
SCOTLAND |
Category Breakdown
| Category | SOCIETY | THE MACALLAN |
|---|
| Whiskey |
2,107 |
575 |
| Rum |
32 |
0 |
| Brandy |
14 |
0 |
| Wine |
13 |
0 |
| Gin |
11 |
0 |
Filing Timeline
| Year | SOCIETY | THE MACALLAN |
|---|
| 2026 |
28 |
8 |
| 2025 |
294 |
35 |
| 2024 |
246 |
27 |
| 2023 |
269 |
24 |
| 2022 |
225 |
36 |
About This Comparison
This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.