SALT POINT vs SMIRNOFF

SALT POINT: 47 filings SMIRNOFF: 259 filings

Verdict

SMIRNOFF has 259 total TTB filings compared to 47 for SALT POINT, making it roughly 5.5x more active in label submissions. Both brands compete primarily in the Vodka category. SMIRNOFF shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric SALT POINT SMIRNOFF
Total Filings 47 259
Primary Category Vodka Vodka
Parent Company THE NOEL CORPORATION DIAGEO AMERICAS SUPPLY, INC.
Most Recent Filing 12/09/2019 12/31/2008
Categories 7 6
YoY Trend Trending Down Trending Up
Top States Washington, Michigan, Missouri Connecticut, Illinois, CANADA

Category Breakdown

CategorySALT POINTSMIRNOFF
Vodka 22 684
Cocktails 16 3
Other 12 12
Gin 6 0
Whiskey 2 3
Tequila 2 0
Rum 1 0
Beer 0 283
Liqueur 0 2

Filing Timeline

YearSALT POINTSMIRNOFF
2026 2 0
2025 11 21
2024 2 8
2023 1 30
2022 16 4
2021 0 22

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.