RED CEDAR SPIRITS vs SMIRNOFF — Brand Comparison

Verdict

SMIRNOFF has 259 total TTB filings compared to 43 for RED CEDAR SPIRITS, making it roughly 6.0x more active in label submissions. RED CEDAR SPIRITS is primarily a whiskey brand while SMIRNOFF focuses on vodka. SMIRNOFF shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	RED CEDAR SPIRITS	SMIRNOFF
Total Filings	43	259
Primary Category	Whiskey	Vodka
Parent Company	WORKING BUGS, LLC	DIAGEO AMERICAS SUPPLY, INC.
Most Recent Filing	12/29/2016	12/31/2008
Categories	4	6
YoY Trend	Trending Down	Trending Up
Top States	Michigan, Illinois	Connecticut, Illinois, CANADA

Category Breakdown

Category	RED CEDAR SPIRITS	SMIRNOFF
Whiskey	53	3
Vodka	18	684
Gin	12	0
Brandy	7	0
Beer	0	283
Other	0	12
Cocktails	0	3
Liqueur	0	2

Filing Timeline

Year	RED CEDAR SPIRITS	SMIRNOFF
2025	1	21
2024	2	8
2023	4	30
2022	5	4
2021	7	22

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.