PRAIRIE vs SMIRNOFF — Brand Comparison

Verdict

SMIRNOFF has 259 total TTB filings compared to 43 for PRAIRIE, making it roughly 6.0x more active in label submissions. Both brands compete primarily in the Vodka category. SMIRNOFF shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	PRAIRIE	SMIRNOFF
Total Filings	43	259
Primary Category	Vodka	Vodka
Parent Company	UNITED STATES DISTILLED PRODUCTS CO.	DIAGEO AMERICAS SUPPLY, INC.
Most Recent Filing	12/30/2013	12/31/2008
Categories	6	6
YoY Trend	Trending Down	Trending Up
Top States	Minnesota, Oklahoma, Florida	Connecticut, Illinois, CANADA

Category Breakdown

Category	PRAIRIE	SMIRNOFF
Vodka	44	684
Beer	22	283
Gin	19	0
Other	4	12
Wine	2	0
Liqueur	2	2
Whiskey	0	3
Cocktails	0	3

Filing Timeline

Year	PRAIRIE	SMIRNOFF
2025	4	21
2024	5	8
2023	2	30
2022	0	4
2021	2	22
2020	23	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.