PLANTERAY vs EL DORADO

PLANTERAY: 56 filings EL DORADO: 49 filings

Verdict

PLANTERAY has 56 total TTB filings compared to 49 for EL DORADO, making it roughly 1.1x more active in label submissions. Both brands compete primarily in the Rum category.

Side-by-Side Comparison

Metric PLANTERAY EL DORADO
Total Filings 56 49
Primary Category Rum Rum
Parent Company COGNAC FERRAND USA, INC. DEMERARA DISTILLERS (USA) INC.
Most Recent Filing 11/18/2024 12/18/2024
Categories 1 3
YoY Trend Trending Down Stable
Top States BARBADOS, MULTIPLE COUNTRIES, FIJI GUYANA, SOUTH KOREA, California

Category Breakdown

CategoryPLANTERAYEL DORADO
Rum 57 110
Beer 0 8
Wine 0 1

Filing Timeline

YearPLANTERAYEL DORADO
2026 1 1
2025 25 1
2024 31 14
2023 0 12
2022 0 5

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.