PINNACLE vs VEIL

PINNACLE: 52 filings VEIL: 188 filings

Verdict

VEIL has 188 total TTB filings compared to 52 for PINNACLE, making it roughly 3.6x more active in label submissions. Both brands compete primarily in the Vodka category. VEIL shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric PINNACLE VEIL
Total Filings 52 188
Primary Category Vodka Vodka
Parent Company WHITE ROCK DISTILLERIES, INC. UNITED STATES DISTILLED PRODUCTS CO.
Most Recent Filing 12/21/2012 12/23/2020
Categories 6 3
YoY Trend Trending Down Trending Up
Top States Maine, Illinois, Kentucky Minnesota, California, Utah

Category Breakdown

CategoryPINNACLEVEIL
Vodka 476 323
Gin 14 0
Wine 5 0
Rum 1 0
Other 1 1
Brandy 1 0
Cocktails 0 2

Filing Timeline

YearPINNACLEVEIL
2026 1 0
2025 3 42
2024 2 0
2023 0 1
2022 0 1
2021 1 25
2020 4 39

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.