PENDLETON vs CROWN ROYAL

PENDLETON: 27 filings CROWN ROYAL: 105 filings

Verdict

CROWN ROYAL has 105 total TTB filings compared to 27 for PENDLETON, making it roughly 3.9x more active in label submissions. Both brands compete primarily in the Whiskey category.

Side-by-Side Comparison

Metric PENDLETON CROWN ROYAL
Total Filings 27 105
Primary Category Whiskey Whiskey
Parent Company HOOD RIVER DISTILLERS, INC. DIAGEO AMERICAS SUPPLY, INC.
Most Recent Filing 12/19/2023 12/26/2017
Categories 2 2
YoY Trend Trending Down Trending Down
Top States CANADA, California, Oregon CANADA, Illinois, California

Category Breakdown

CategoryPENDLETONCROWN ROYAL
Whiskey 36 190
Beer 1 0
Other 0 1

Filing Timeline

YearPENDLETONCROWN ROYAL
2026 0 1
2025 3 11
2024 6 22
2023 4 24
2022 3 16
2021 7 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.