NEW MIX vs PAUL MASSON

NEW MIX: 17 filings PAUL MASSON: 193 filings

Verdict

PAUL MASSON has 193 total TTB filings compared to 17 for NEW MIX, making it roughly 11.4x more active in label submissions. Both brands compete primarily in the Other category.

Side-by-Side Comparison

Metric NEW MIX PAUL MASSON
Total Filings 17 193
Primary Category Other Other
Parent Company OZ TRADING GROUP INC SAZERAC NORTH AMERICA, INC.
Most Recent Filing 12/15/2025 12/23/2024
Categories 3 5
YoY Trend Stable Trending Down
Top States MEXICO Kentucky, AMERICAN, California

Category Breakdown

CategoryNEW MIXPAUL MASSON
Other 10 193
Cocktails 6 0
Vodka 1 0
Wine 0 53
Brandy 0 48
Gin 0 1
Beer 0 1

Filing Timeline

YearNEW MIXPAUL MASSON
2026 0 4
2025 17 70
2024 0 9
2023 0 15
2022 0 73

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.