Home / Compare / MUCKLEYEYE vs ON THE ROCKS
Verdict
ON THE ROCKS has 206 total TTB filings compared to 15 for MUCKLEYEYE, making it roughly 13.7x more active in label submissions. MUCKLEYEYE is primarily a cocktails brand while ON THE ROCKS focuses on other. ON THE ROCKS shows increasing filing activity year-over-year, suggesting growing market momentum.
Category Breakdown
| Category | MUCKLEYEYE | ON THE ROCKS |
|---|
| Cocktails |
8 |
65 |
| Whiskey |
4 |
28 |
| Vodka |
2 |
12 |
| Rum |
2 |
15 |
| Other |
2 |
68 |
| Gin |
1 |
17 |
| Wine |
0 |
5 |
| Tequila |
0 |
2 |
Filing Timeline
| Year | MUCKLEYEYE | ON THE ROCKS |
|---|
| 2025 |
0 |
30 |
| 2024 |
0 |
26 |
| 2023 |
0 |
15 |
| 2022 |
2 |
23 |
| 2021 |
5 |
22 |
| 2020 |
4 |
0 |
| 2019 |
2 |
0 |
| 2018 |
6 |
0 |
About This Comparison
This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.