MISSION CRAFT COCKTAILS vs MALIBU

MISSION CRAFT COCKTAILS: 29 filings MALIBU: 115 filings

Verdict

MALIBU has 115 total TTB filings compared to 29 for MISSION CRAFT COCKTAILS, making it roughly 4.0x more active in label submissions. Both brands compete primarily in the Other category.

Side-by-Side Comparison

Metric MISSION CRAFT COCKTAILS MALIBU
Total Filings 29 115
Primary Category Other Other
Parent Company VENTURA SPIRITS COMPANY LLC PERNOD RICARD USA, LLC
Most Recent Filing 12/18/2025 12/31/2015
Categories 4 5
YoY Trend Trending Down Trending Down
Top States California CANADA, Arkansas, Arizona

Category Breakdown

CategoryMISSION CRAFT COCKTAILSMALIBU
Other 25 167
Cocktails 7 31
Whiskey 2 0
Vodka 2 0
Rum 0 76
Liqueur 0 5
Beer 0 1

Filing Timeline

YearMISSION CRAFT COCKTAILSMALIBU
2026 7 3
2025 19 17
2024 4 1
2023 0 30
2022 6 11

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.