Home / Compare / MCCORMICK vs SMIRNOFF
Verdict
SMIRNOFF has 259 total TTB filings compared to 14 for MCCORMICK, making it roughly 18.5x more active in label submissions. Both brands compete primarily in the Vodka category. SMIRNOFF shows increasing filing activity year-over-year, suggesting growing market momentum.
Category Breakdown
| Category | MCCORMICK | SMIRNOFF |
|---|
| Vodka |
173 |
684 |
| Gin |
11 |
0 |
| Other |
10 |
12 |
| Whiskey |
9 |
3 |
| Rum |
4 |
0 |
| Tequila |
3 |
0 |
| Liqueur |
3 |
2 |
| Beer |
0 |
283 |
| Cocktails |
0 |
3 |
Filing Timeline
| Year | MCCORMICK | SMIRNOFF |
|---|
| 2026 |
1 |
0 |
| 2025 |
6 |
21 |
| 2024 |
4 |
8 |
| 2023 |
0 |
30 |
| 2022 |
0 |
4 |
| 2021 |
0 |
22 |
| 2020 |
1 |
0 |
| 2019 |
3 |
0 |
About This Comparison
This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.