MCCARTHY'S vs JACK DANIEL'S — Brand Comparison

Verdict

JACK DANIEL'S has 129 total TTB filings compared to 17 for MCCARTHY'S, making it roughly 7.6x more active in label submissions. Both brands compete primarily in the Whiskey category.

Side-by-Side Comparison

Metric	MCCARTHY'S	JACK DANIEL'S
Total Filings	17	129
Primary Category	Whiskey	Whiskey
Parent Company	HOOD RIVER DISTILLERS, INC.	LEM MOTLOW PROPRIETOR, BROWN-FORMAN CORPORATION
Most Recent Filing	11/21/2019	12/31/2008
Categories	1	5
YoY Trend	Trending Down	Trending Down
Top States	Oregon, IRELAND	Tennessee, Indiana, Wisconsin

Category Breakdown

Category	MCCARTHY'S	JACK DANIEL'S
Whiskey	18	218
Other	0	39
Cocktails	0	10
Beer	0	7
Gin	0	1

Filing Timeline

Year	MCCARTHY'S	JACK DANIEL'S
2026	0	3
2025	0	28
2024	0	16
2023	2	15
2022	7	19
2021	5	0
2020	1	0
2019	3	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.