MAGIC HAT vs SIERRA NEVADA

MAGIC HAT: 129 filings SIERRA NEVADA: 991 filings

Verdict

SIERRA NEVADA has 991 total TTB filings compared to 129 for MAGIC HAT, making it roughly 7.7x more active in label submissions. Both brands compete primarily in the Beer category.

Side-by-Side Comparison

Metric MAGIC HAT SIERRA NEVADA
Total Filings 129 991
Primary Category Beer Beer
Parent Company INDEPENDENT BREWERS UNITED CORPORATION SIERRA NEVADA BREWING CO.
Most Recent Filing 12/30/2016 12/31/2020
Categories 1 2
YoY Trend Trending Down Trending Down
Top States Vermont, New York, Virginia California, North Carolina, Nevada

Category Breakdown

CategoryMAGIC HATSIERRA NEVADA
Beer 416 1,990
Other 0 5

Filing Timeline

YearMAGIC HATSIERRA NEVADA
2026 0 17
2025 0 101
2024 0 121
2023 0 76
2022 0 106
2021 1 0
2020 15 0
2019 21 0
2018 32 0
2017 75 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.