LOOK LEFT THE CONCEPT vs PAUL MASSON

LOOK LEFT THE CONCEPT: 24 filings PAUL MASSON: 193 filings

Verdict

PAUL MASSON has 193 total TTB filings compared to 24 for LOOK LEFT THE CONCEPT, making it roughly 8.0x more active in label submissions. Both brands compete primarily in the Other category. LOOK LEFT THE CONCEPT shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric LOOK LEFT THE CONCEPT PAUL MASSON
Total Filings 24 193
Primary Category Other Other
Parent Company MATCHBOOK DISTILLING COMPANY LLC SAZERAC NORTH AMERICA, INC.
Most Recent Filing 12/09/2022 12/23/2024
Categories 3 5
YoY Trend Trending Up Trending Down
Top States New York, Florida Kentucky, AMERICAN, California

Category Breakdown

CategoryLOOK LEFT THE CONCEPTPAUL MASSON
Other 19 193
Vodka 3 0
Brandy 2 48
Wine 0 53
Gin 0 1
Beer 0 1

Filing Timeline

YearLOOK LEFT THE CONCEPTPAUL MASSON
2026 0 4
2025 0 70
2024 0 9
2023 0 15
2022 14 73
2021 10 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.