LOOK LEFT THE CONCEPT vs OLE SMOKY — Brand Comparison

Verdict

OLE SMOKY has 478 total TTB filings compared to 24 for LOOK LEFT THE CONCEPT, making it roughly 19.9x more active in label submissions. Both brands compete primarily in the Other category. LOOK LEFT THE CONCEPT shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	LOOK LEFT THE CONCEPT	OLE SMOKY
Total Filings	24	478
Primary Category	Other	Other
Parent Company	MATCHBOOK DISTILLING COMPANY LLC	OLE SMOKY DISTILLERY, LLC
Most Recent Filing	12/09/2022	12/31/2015
Categories	3	6
YoY Trend	Trending Up	Trending Down
Top States	New York, Florida	Tennessee, South Carolina, Ohio

Category Breakdown

Category	LOOK LEFT THE CONCEPT	OLE SMOKY
Other	19	427
Vodka	3	17
Brandy	2	4
Whiskey	0	221
Liqueur	0	102
Cocktails	0	1

Filing Timeline

Year	LOOK LEFT THE CONCEPT	OLE SMOKY
2026	0	41
2025	0	90
2024	0	21
2023	0	24
2022	14	19
2021	10	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.