Home / Compare / KHEE vs MALIBU
Verdict
MALIBU has 115 total TTB filings compared to 13 for KHEE, making it roughly 8.8x more active in label submissions. Both brands compete primarily in the Other category. KHEE shows increasing filing activity year-over-year, suggesting growing market momentum.
Side-by-Side Comparison
| Metric |
KHEE |
MALIBU |
| Total Filings |
13 |
115 |
| Primary Category |
Other |
Other |
| Parent Company |
KHEE, LLC |
PERNOD RICARD USA, LLC |
| Most Recent Filing |
10/20/2022 |
12/31/2015 |
| Categories |
1 |
5 |
| YoY Trend |
Trending Up |
Trending Down |
| Top States |
SOUTH KOREA |
CANADA, Arkansas, Arizona |
Category Breakdown
| Category | KHEE | MALIBU |
|---|
| Other |
13 |
167 |
| Rum |
0 |
76 |
| Cocktails |
0 |
31 |
| Liqueur |
0 |
5 |
| Beer |
0 |
1 |
Filing Timeline
| Year | KHEE | MALIBU |
|---|
| 2026 |
0 |
3 |
| 2025 |
0 |
17 |
| 2024 |
5 |
1 |
| 2023 |
0 |
30 |
| 2022 |
4 |
11 |
| 2021 |
4 |
0 |
About This Comparison
This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.