KENTUCKY OWL vs MAKER'S MARK — Brand Comparison

Verdict

MAKER'S MARK has 132 total TTB filings compared to 30 for KENTUCKY OWL, making it roughly 4.4x more active in label submissions. Both brands compete primarily in the Whiskey category.

Side-by-Side Comparison

Metric	KENTUCKY OWL	MAKER'S MARK
Total Filings	30	132
Primary Category	Whiskey	Whiskey
Parent Company	STRONG SPIRITS, INC.	MAKER'S MARK DISTILLERY, INC.
Most Recent Filing	12/20/2021	12/30/2009
Categories	1	2
YoY Trend	Trending Down	Trending Down
Top States	Kentucky, Louisiana	Kentucky, Maine, AMERICAN

Category Breakdown

Category	KENTUCKY OWL	MAKER'S MARK
Whiskey	33	246
Other	0	3

Filing Timeline

Year	KENTUCKY OWL	MAKER'S MARK
2026	0	9
2025	1	15
2024	0	44
2023	5	11
2022	3	15
2021	6	0
2020	5	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.