HOLY MACKEREL vs SIERRA NEVADA — Brand Comparison

Verdict

SIERRA NEVADA has 991 total TTB filings compared to 15 for HOLY MACKEREL, making it roughly 66.1x more active in label submissions. Both brands compete primarily in the Beer category. HOLY MACKEREL shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	HOLY MACKEREL	SIERRA NEVADA
Total Filings	15	991
Primary Category	Beer	Beer
Parent Company	THOMAS CREEK BREWERY, LLC	SIERRA NEVADA BREWING CO.
Most Recent Filing	12/07/2006	12/31/2020
Categories	1	2
YoY Trend	Trending Up	Trending Down
Top States	South Carolina, Florida	California, North Carolina, Nevada

Category Breakdown

Category	HOLY MACKEREL	SIERRA NEVADA
Beer	28	1,990
Other	0	5

Filing Timeline

Year	HOLY MACKEREL	SIERRA NEVADA
2026	0	17
2025	0	101
2024	0	121
2023	0	76
2022	0	106
2021	12	0
2020	1	0
2019	3	0
2016	3	0
2011	4	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.