HILLBILLY HOOCH vs PAUL MASSON

HILLBILLY HOOCH: 48 filings PAUL MASSON: 193 filings

Verdict

PAUL MASSON has 193 total TTB filings compared to 48 for HILLBILLY HOOCH, making it roughly 4.0x more active in label submissions. Both brands compete primarily in the Other category.

Side-by-Side Comparison

Metric HILLBILLY HOOCH PAUL MASSON
Total Filings 48 193
Primary Category Other Other
Parent Company EMOTIONAL WELLNESS COUNSELING, LLC SAZERAC NORTH AMERICA, INC.
Most Recent Filing 12/27/2019 12/23/2024
Categories 2 5
YoY Trend Trending Down Trending Down
Top States Pennsylvania, California Kentucky, AMERICAN, California

Category Breakdown

CategoryHILLBILLY HOOCHPAUL MASSON
Other 76 193
Wine 1 53
Brandy 0 48
Gin 0 1
Beer 0 1

Filing Timeline

YearHILLBILLY HOOCHPAUL MASSON
2026 0 4
2025 0 70
2024 0 9
2023 0 15
2022 0 73
2020 28 0
2019 48 0
2015 1 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.