HARD ROCK vs OLE SMOKY — Brand Comparison

Verdict

OLE SMOKY has 478 total TTB filings compared to 39 for HARD ROCK, making it roughly 12.3x more active in label submissions. HARD ROCK is primarily a vodka brand while OLE SMOKY focuses on other.

Side-by-Side Comparison

Metric	HARD ROCK	OLE SMOKY
Total Filings	39	478
Primary Category	Vodka	Other
Parent Company	CONTINENTAL VINEYARDS, LLC	OLE SMOKY DISTILLERY, LLC
Most Recent Filing	12/23/2020	12/31/2015
Categories	7	6
YoY Trend	Trending Down	Trending Down
Top States	Pennsylvania, California, Wisconsin	Tennessee, South Carolina, Ohio

Category Breakdown

Category	HARD ROCK	OLE SMOKY
Vodka	21	17
Wine	15	0
Other	12	427
Brandy	5	4
Whiskey	3	221
Cocktails	3	1
Rum	2	0
Liqueur	0	102

Filing Timeline

Year	HARD ROCK	OLE SMOKY
2026	3	41
2025	4	90
2024	2	21
2023	11	24
2022	15	19

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.