HALFTONE vs ST. GEORGE

HALFTONE: 23 filings ST. GEORGE: 39 filings

Verdict

ST. GEORGE has 39 total TTB filings compared to 23 for HALFTONE, making it roughly 1.7x more active in label submissions. Both brands compete primarily in the Gin category.

Side-by-Side Comparison

Metric HALFTONE ST. GEORGE
Total Filings 23 39
Primary Category Gin Gin
Parent Company GRAVITY CAT LLC ST. GEORGE SPIRITS, INC.
Most Recent Filing 08/11/2020 12/22/2022
Categories 5 9
YoY Trend Trending Down Trending Down
Top States New York California, Pennsylvania, ETHIOPIA

Category Breakdown

CategoryHALFTONEST. GEORGE
Gin 20 36
Other 4 31
Vodka 3 6
Liqueur 1 6
Cocktails 1 0
Whiskey 0 19
Brandy 0 16
Wine 0 12
Rum 0 4
Beer 0 3

Filing Timeline

YearHALFTONEST. GEORGE
2025 0 2
2024 2 4
2023 5 18
2022 16 1
2020 6 1

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.