GRAN ORENDAIN vs JOSE CUERVO — Brand Comparison

Verdict

JOSE CUERVO has 112 total TTB filings compared to 17 for GRAN ORENDAIN, making it roughly 6.6x more active in label submissions. Both brands compete primarily in the Tequila category. GRAN ORENDAIN shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	GRAN ORENDAIN	JOSE CUERVO
Total Filings	17	112
Primary Category	Tequila	Tequila
Parent Company	FRANK-LIN DISTILLERS PRODUCTS, LTD.	PROXIMO DISTILLERS, LLC
Most Recent Filing	11/21/2016	12/31/2014
Categories	1	4
YoY Trend	Trending Up	Trending Down
Top States	MEXICO	MEXICO, Indiana, Connecticut

Category Breakdown

Category	GRAN ORENDAIN	JOSE CUERVO
Tequila	27	188
Other	0	169
Cocktails	0	7
Wine	0	1

Filing Timeline

Year	GRAN ORENDAIN	JOSE CUERVO
2025	0	4
2024	0	17
2023	0	8
2022	3	13
2021	0	28
2020	1	0
2019	10	0
2018	4	0
2016	3	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.