GHOST vs MALIBU

GHOST: 14 filings MALIBU: 115 filings

Verdict

MALIBU has 115 total TTB filings compared to 14 for GHOST, making it roughly 8.2x more active in label submissions. Both brands compete primarily in the Other category. GHOST shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric GHOST MALIBU
Total Filings 14 115
Primary Category Other Other
Parent Company GT SPIRITS, INC. PERNOD RICARD USA, LLC
Most Recent Filing 12/20/2011 12/31/2015
Categories 6 5
YoY Trend Trending Up Trending Down
Top States MEXICO, Michigan, ITALY CANADA, Arkansas, Arizona

Category Breakdown

CategoryGHOSTMALIBU
Other 11 167
Vodka 3 0
Wine 2 0
Tequila 2 0
Beer 2 1
Gin 1 0
Rum 0 76
Cocktails 0 31
Liqueur 0 5

Filing Timeline

YearGHOSTMALIBU
2026 0 3
2025 4 17
2024 2 1
2023 5 30
2022 0 11
2021 1 0
2018 2 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.