FULL THROTTLE vs PAUL MASSON

FULL THROTTLE: 202 filings PAUL MASSON: 193 filings

Verdict

FULL THROTTLE has 202 total TTB filings compared to 193 for PAUL MASSON, making it roughly 1.0x more active in label submissions. Both brands compete primarily in the Other category. FULL THROTTLE shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric FULL THROTTLE PAUL MASSON
Total Filings 202 193
Primary Category Other Other
Parent Company FULL THROTTLE SLOON SHINE, LLC SAZERAC NORTH AMERICA, INC.
Most Recent Filing 12/15/2022 12/23/2024
Categories 5 5
YoY Trend Trending Up Trending Down
Top States Tennessee, South Dakota, Colorado Kentucky, AMERICAN, California

Category Breakdown

CategoryFULL THROTTLEPAUL MASSON
Other 169 193
Whiskey 42 0
Vodka 34 0
Liqueur 18 0
Rum 3 0
Wine 0 53
Brandy 0 48
Gin 0 1
Beer 0 1

Filing Timeline

YearFULL THROTTLEPAUL MASSON
2026 0 4
2025 72 70
2024 19 9
2023 14 15
2022 42 73
2021 9 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.