FLING vs SMIRNOFF — Brand Comparison

Verdict

SMIRNOFF has 259 total TTB filings compared to 16 for FLING, making it roughly 16.2x more active in label submissions. FLING is primarily a wine brand while SMIRNOFF focuses on vodka. SMIRNOFF shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	FLING	SMIRNOFF
Total Filings	16	259
Primary Category	Wine	Vodka
Parent Company	BOULEVARD BREWING COMPANY	DIAGEO AMERICAS SUPPLY, INC.
Most Recent Filing	12/13/2018	12/31/2008
Categories	8	6
YoY Trend	Stable	Trending Up
Top States	Missouri, California, Michigan	Connecticut, Illinois, CANADA

Category Breakdown

Category	FLING	SMIRNOFF
Wine	7	0
Vodka	5	684
Other	5	12
Cocktails	3	3
Whiskey	2	3
Gin	2	0
Rum	1	0
Beer	1	283
Liqueur	0	2

Filing Timeline

Year	FLING	SMIRNOFF
2025	1	21
2024	0	8
2023	0	30
2022	1	4
2021	5	22
2020	4	0
2019	6	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.