FLEISCHMANN'S vs SMIRNOFF

FLEISCHMANN'S: 13 filings SMIRNOFF: 259 filings

Verdict

SMIRNOFF has 259 total TTB filings compared to 13 for FLEISCHMANN'S, making it roughly 19.9x more active in label submissions. Both brands compete primarily in the Vodka category. SMIRNOFF shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric FLEISCHMANN'S SMIRNOFF
Total Filings 13 259
Primary Category Vodka Vodka
Parent Company SAZERAC NORTH AMERICA, INC. DIAGEO AMERICAS SUPPLY, INC.
Most Recent Filing 11/23/2010 12/31/2008
Categories 4 6
YoY Trend Trending Down Trending Up
Top States Kentucky, UNITED KINGDOM, IRELAND Connecticut, Illinois, CANADA

Category Breakdown

CategoryFLEISCHMANN'SSMIRNOFF
Vodka 30 684
Gin 16 0
Whiskey 8 3
Rum 2 0
Beer 0 283
Other 0 12
Cocktails 0 3
Liqueur 0 2

Filing Timeline

YearFLEISCHMANN'SSMIRNOFF
2025 2 21
2024 3 8
2023 2 30
2022 0 4
2021 3 22
2020 1 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.