EL TESORO vs TEQUILA OCHO

EL TESORO: 31 filings TEQUILA OCHO: 132 filings

Verdict

TEQUILA OCHO has 132 total TTB filings compared to 31 for EL TESORO, making it roughly 4.3x more active in label submissions. Both brands compete primarily in the Tequila category. EL TESORO shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric EL TESORO TEQUILA OCHO
Total Filings 31 132
Primary Category Tequila Tequila
Parent Company JIM BEAM BRANDS CO. HEAVEN HILL DISTILLERIES, INC.
Most Recent Filing 10/09/2024 12/30/2025
Categories 1 1
YoY Trend Trending Up Trending Down
Top States MEXICO MEXICO

Category Breakdown

CategoryEL TESOROTEQUILA OCHO
Tequila 31 152

Filing Timeline

YearEL TESOROTEQUILA OCHO
2026 0 6
2025 7 40
2024 2 27
2023 3 18
2022 0 15
2021 2 0
2019 5 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.