EL AMO vs JOSE CUERVO — Brand Comparison

Verdict

JOSE CUERVO has 112 total TTB filings compared to 32 for EL AMO, making it roughly 3.5x more active in label submissions. Both brands compete primarily in the Tequila category.

Side-by-Side Comparison

Metric	EL AMO	JOSE CUERVO
Total Filings	32	112
Primary Category	Tequila	Tequila
Parent Company	GREEN LIGHT DISTRIBUTION LLC	PROXIMO DISTILLERS, LLC
Most Recent Filing	12/08/2017	12/31/2014
Categories	1	4
YoY Trend	Trending Down	Trending Down
Top States	MEXICO	MEXICO, Indiana, Connecticut

Category Breakdown

Category	EL AMO	JOSE CUERVO
Tequila	78	188
Other	0	169
Cocktails	0	7
Wine	0	1

Filing Timeline

Year	EL AMO	JOSE CUERVO
2025	2	4
2024	7	17
2023	0	8
2022	0	13
2021	0	28
2019	7	0
2018	9	0
2017	7	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.