CHUM CHURUM vs PAUL MASSON

CHUM CHURUM: 21 filings PAUL MASSON: 193 filings

Verdict

PAUL MASSON has 193 total TTB filings compared to 21 for CHUM CHURUM, making it roughly 9.2x more active in label submissions. Both brands compete primarily in the Other category.

Side-by-Side Comparison

Metric CHUM CHURUM PAUL MASSON
Total Filings 21 193
Primary Category Other Other
Parent Company LOTTE BEVERAGE AMERICA CORP. SAZERAC NORTH AMERICA, INC.
Most Recent Filing 12/13/2023 12/23/2024
Categories 2 5
YoY Trend Trending Down Trending Down
Top States SOUTH KOREA Kentucky, AMERICAN, California

Category Breakdown

CategoryCHUM CHURUMPAUL MASSON
Other 56 193
Vodka 1 0
Wine 0 53
Brandy 0 48
Gin 0 1
Beer 0 1

Filing Timeline

YearCHUM CHURUMPAUL MASSON
2026 0 4
2025 1 70
2024 0 9
2023 7 15
2022 1 73
2021 7 0
2018 4 0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.