CASTILLO vs CRUZAN — Brand Comparison

Verdict

CRUZAN has 31 total TTB filings compared to 10 for CASTILLO, making it roughly 3.1x more active in label submissions. Both brands compete primarily in the Rum category. CASTILLO shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	CASTILLO	CRUZAN
Total Filings	10	31
Primary Category	Rum	Rum
Parent Company	BACARDI BOTTLING CORPORATION	CARIBBEAN DISTILLERS LLC
Most Recent Filing	12/30/2020	12/23/2011
Categories	3	2
YoY Trend	Trending Up	Stable
Top States	Florida, PUERTO RICO, SPAIN	Florida, Illinois, Kentucky

Category Breakdown

Category	CASTILLO	CRUZAN
Rum	57	435
Wine	10	0
Other	6	58

Filing Timeline

Year	CASTILLO	CRUZAN
2024	2	1
2023	0	1
2022	1	0
2020	1	2
2019	0	25
2018	2	1
2017	5	0

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.