Home / Compare / CAPTAIN MORGAN vs BACARDI
Verdict
BACARDI has 111 total TTB filings compared to 85 for CAPTAIN MORGAN, making it roughly 1.3x more active in label submissions. Both brands compete primarily in the Rum category.
Category Breakdown
| Category | CAPTAIN MORGAN | BACARDI |
|---|
| Rum |
269 |
573 |
| Other |
53 |
16 |
| Beer |
21 |
0 |
| Vodka |
2 |
1 |
| Tequila |
2 |
0 |
| Cocktails |
2 |
4 |
| Wine |
1 |
0 |
| Liqueur |
0 |
4 |
Filing Timeline
| Year | CAPTAIN MORGAN | BACARDI |
|---|
| 2026 |
1 |
4 |
| 2025 |
7 |
10 |
| 2024 |
6 |
17 |
| 2023 |
16 |
24 |
| 2022 |
2 |
9 |
About This Comparison
This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.