ALLEN'S vs HIRAM WALKER — Brand Comparison

Verdict

ALLEN'S has 70 total TTB filings compared to 61 for HIRAM WALKER, making it roughly 1.1x more active in label submissions. Both brands compete primarily in the Liqueur category. HIRAM WALKER shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric	ALLEN'S	HIRAM WALKER
Total Filings	70	61
Primary Category	Liqueur	Liqueur
Parent Company	M. S. WALKER, INC.	PERNOD RICARD USA LLC
Most Recent Filing	12/24/2013	12/12/2006
Categories	5	5
YoY Trend	Stable	Trending Up
Top States	Massachusetts, Missouri	New York, Connecticut, Arkansas

Category Breakdown

Category	ALLEN'S	HIRAM WALKER
Liqueur	78	152
Brandy	34	64
Other	22	57
Gin	4	9
Vodka	1	0
Whiskey	0	1

Filing Timeline

Year	ALLEN'S	HIRAM WALKER
2024	2	0
2022	2	0
2021	6	13
2020	6	1
2019	5	1
2018	0	2
2017	0	45

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.