44 NORTH vs VEIL

44 NORTH: 25 filings VEIL: 188 filings

Verdict

VEIL has 188 total TTB filings compared to 25 for 44 NORTH, making it roughly 7.5x more active in label submissions. Both brands compete primarily in the Vodka category. VEIL shows increasing filing activity year-over-year, suggesting growing market momentum.

Side-by-Side Comparison

Metric 44 NORTH VEIL
Total Filings 25 188
Primary Category Vodka Vodka
Parent Company WZMS LLC UNITED STATES DISTILLED PRODUCTS CO.
Most Recent Filing 12/18/2024 12/23/2020
Categories 3 3
YoY Trend Trending Down Trending Up
Top States Idaho Minnesota, California, Utah

Category Breakdown

Category44 NORTHVEIL
Vodka 35 323
Other 1 1
Liqueur 1 0
Cocktails 0 2

Filing Timeline

Year44 NORTHVEIL
2025 0 42
2024 2 0
2023 3 1
2022 4 1
2021 2 25
2020 6 39

About This Comparison

This comparison is based on TTB (Alcohol and Tobacco Tax and Trade Bureau) Certificate of Label Approval data. Each filing represents a label approval for a specific product SKU. More filings generally indicate a broader product portfolio or more frequent label updates, which can signal active market participation and brand investment. This data helps service providers — such as label printers, compliance consultants, and co-packers — understand which brands are most actively expanding their product lines.